You get me, not a handoff.
When you hire me, I'm the one doing the strategy and the work. Nothing gets passed to a junior team.
About Cadi Kadlecek
Hi, I'm Cadi. I help small businesses say what they do clearly enough that the right people hire them.
One strategist connecting your brand, your message, and your full funnel. No agency layers, no jargon, no junior account manager doing the actual work.
Your consultantCadi Kadlecek
Marketing strategy, messaging, content, demand generation, and communication support for small business owners.
Why I do this
Good work should not be this hard to explain.
I kept meeting business owners who were genuinely great at what they do and quietly frustrated that their marketing didn't show it. They'd say some version of the same thing: “I know we're good. I just can't get that across.”
That gap is what I fix. Not with a bigger budget or more tactics, but by getting the message clear first and then building a path that turns attention into leads. I started Kadlecek Consulting because the people who need this most, small and service-based businesses, are usually the ones priced out of a real agency and underserved by everyone else.
Who I'm best for
Small businesses that need marketing to bring in clients, not just look busy.
I do my best work with small service businesses and lean teams: private practices, local service providers, solo founders, and small organizations that need marketing to actually bring in clients, not just look busy.
You're probably a good fit if you're confident in your work but not in how you talk about it, if you're getting some traffic but not enough leads, or if your marketing feels scattered across too many things you can't keep up with.
You're probably not a fit if you want someone to churn out posts without fixing the message underneath. I care about the foundation, because that's what makes everything else work.
How I work
Direct, practical, and honest.
Foundation before tactics.
I won't sell you a campaign before your offer and message are clear. It's the fastest way to waste your money, and I'd rather keep you as a client.
Plain language, always.
If I can't explain the plan in a way that makes sense to you, it isn't a good plan. My clients tell me the lack of jargon is one of the best parts.
Honest next steps.
Sometimes the right answer is a small fix you can do yourself. I'll tell you that, even when it means a smaller project for me.
Background
I connect the whole picture.
My background spans marketing leadership, demand generation, content strategy, lifecycle and CRM campaigns, analytics, executive communication, and communication coaching across SaaS, AI, data, education, and mission-driven environments.
Before leading marketing programs, I coached communication and public speaking, co-founded a speaking education business, built curricula, and helped people translate expertise into confidence. That mix is why I can connect the brand, message, content, and funnel that ties them together.
Where I work
Local perspective, flexible partnership.
I serve small businesses in Des Moines, Nashville, and beyond. Because the work centers on strategy and messaging, I can partner with clients wherever they are. If you're local, even better. I'm always up for coffee.
Proof
What clients say about working with me.
Client results
Client-reported proof: web traffic grew noticeably after the marketing work became more focused.
Trusted marketing support for growing small businesses.
“Cadi has been an incredible addition to our team and truly a game-changer for Friday Personal Assistants. As a small business owner, I simply don't have the bandwidth to stay current on the ever-evolving marketing landscape, and Cadi brings deep, up-to-date marketing knowledge that fills that gap seamlessly. Since working with her, our web traffic has grown noticeably, and I can say without hesitation that she has been one of the most valuable resources I've brought on.”
Kathryn CurreyFounder and CEO, Friday Personal Assistants
SEO and local growth
Client-reported proof: increased website traffic and patient visits in a relatively short amount of time.
Clear SEO support that turns online presence into patient visits.
“I don't often recommend marketing professionals because, honestly, it's hard to find someone who actually delivers on what they promise. Working with Cadi has been a completely different experience. She has been handling my SEO, and in a relatively short amount of time, I've already seen an increase in website traffic and patient visits. More importantly, she doesn't overcomplicate the process or overwhelm me with marketing jargon. She explains things clearly, keeps me updated, and simply gets things done.”
“She's also incredibly affordable, especially for the value she provides. As a small business owner, that's something I truly appreciate. What stands out the most is that she's true to her word. If she says she's going to do something, she does it. That level of reliability is rare in the marketing world.”
Dr. Alexandria Phillips PT, DPT, MDNCAmplify Health & Performance
Website strategy
Client-reported proof: a new website that earns compliments and represents the practice with confidence.
Professional, authentic marketing for a private practice.
“Working with Cadi was one of the best decisions I made while building my private practice. She took the vision I had for my website and transformed it into something that feels professional, authentic, and uniquely reflective of who I am as a therapist. As someone with no background in web design or marketing, I appreciated how she guided me through the process with creativity, expertise, and patience. I’ve received so many compliments on my website, and I feel confident that it represents both me and my practice well. I couldn’t recommend Cadi more highly.”
Emily LaRoseEmily LaRose Therapy
Start with clarity
Let's figure out what's actually getting in the way.
The first conversation is free and low-pressure. Tell me what feels unclear and what you've already tried, and I'll give you an honest read on where your marketing is losing people and what to do first.