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Pricing guide

Marketing Consulting Packages & Pricing

Every engagement is shaped by scope, timeline, complexity, and the level of support you need. These ranges are meant to make the conversation easier, not lock you into a one-size-fits-all package.

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Starter packages

Low-cost ways to start the relationship and solve one clear marketing problem.

Each starter package includes a one-hour strategy session with Cadi, a focused review of the materials you already have, and a practical deliverable you can use right away.

Most approachable

Message Mini-Makeover

For leaders who know the work is valuable, but the homepage, service language, or elevator pitch is not saying it clearly enough.

  • 1-hour strategy session
  • Messaging review of one page, offer, or service
  • Before-and-after language recommendations
  • Three stronger headlines or CTA options
$225 flat rate Get My Next-Step Recommendation
Best for showing up

Content Compass Session

For business owners or lean teams that need content direction, but do not want another vague calendar full of ideas.

  • 1-hour strategy session
  • Quick review of current content or LinkedIn presence
  • One-page content priority map
  • Five practical post, blog, or email topics
$275 flat rate Get My Next-Step Recommendation
Best for lead generation

Lead Path Tune-Up

For teams getting attention, referrals, or website visits, but not enough clear next steps from interested prospects.

  • 1-hour strategy session
  • Review of one landing page, contact path, or offer
  • Conversion friction notes
  • One-page action list for stronger inquiries
$325 flat rate Get My Next-Step Recommendation
Full pricing guide Explore hourly, project, event, and retainer pricing. Open ranges

Hourly consulting

Best for short-term strategy, troubleshooting, coaching, or specialized support.

Choose hourly support when you need focused senior thinking without committing to a larger project. The first consultation is always free, so the right starting point can be scoped before anything is booked.

General Consulting & Marketing Support

Practical support for planning, content, campaigns, messaging, and marketing decisions.

Choose this if you need a flexible marketing generalist for a specific question or short-term push. $90-$125/hour

Communication & LinkedIn Coaching

Coaching for clearer professional language, executive presence, LinkedIn content, and thought leadership.

Choose this if you need clearer professional language, confidence, or a stronger public-facing voice. $85-$120/hour

AI Workflow & Process Consulting

Support for using AI tools responsibly to improve workflows, content planning, documentation, and repeatable processes.

Choose this if your team wants AI help that creates practical process improvement, not more noise. $100-$150/hour

Fractional Marketing & Strategic Advisory

Senior-level direction for leaders who need a thinking partner across messaging, campaigns, content, and growth priorities.

Choose this if decisions are getting stuck because no one owns the larger marketing picture. $125-$175/hour

Hourly support is easiest to scope after a quick conversation. The first consultation is free.

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Project ranges

Focused work for websites, content, communication, creative support, and conversion.

Choose project work when there is a clear deliverable or problem to solve. The free first consultation helps narrow the scope so you do not overbuy support you do not need.

Website & SEO Support

Choose this if your site needs better language, visibility, or a clearer conversion path.

Basic website updates
$150-$500
SEO/AEO/GEO optimization projects
$500-$2,500+
Conversion rate optimization reviews
$300-$1,500
Ongoing website & SEO retainers
$750-$3,500/month

Content & Communication Services

Choose this if you need usable content, thought leadership, or customer-facing communication support.

Blog writing & publishing
$50-$300/article
LinkedIn post creation packages
$300-$1,200/month
Slide deck development
$400-$2,000
Recorded training or presentation videos
$500-$2,500+
Email campaign development
$250-$1,500

Branding & Creative Support

Choose this if the visual or verbal identity needs to feel more polished and easier to trust.

Logo design
$300-$1,500
Label & packaging design
$250-$1,200
Brand messaging & positioning support
$500-$3,000+

Event Marketing Support

Choose this if an event, booth, webinar, or follow-up campaign needs clearer planning and polish.

Vendor outreach & research
$250-$1,000
Booth staffing support
$75-$125/hour
Swag concepting & design coordination
$300-$1,500+
Event messaging, handouts & follow-up emails
$400-$2,000
Event support package
$1,500-$5,000+
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Project pricing should match the real lift. Start with the free consultation and Cadi will recommend the simplest useful scope.

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Fractional & retainer partnerships

Recurring support without hiring a full-time internal marketing team.

Retainers are designed for organizations that need consistent marketing judgment, communication support, and execution direction over time. The first consultation is always free, and smaller starting scopes are possible when that is the smarter move.

Limited support $750-$1,500/month

Best for light advisory support, targeted reviews, or a few priority marketing moves each month.

Choose this if you need a senior check-in and a small number of focused priorities.
Recurring support Most common $1,500-$3,500/month

Best for ongoing marketing and communication planning, content direction, website improvements, and campaign support.

Choose this if marketing needs steady direction, content decisions, and follow-through each month.
Integrated partnership $3,500+/month

Best for more embedded fractional consulting across strategy, execution, reporting, stakeholders, and growth priorities.

Choose this if Cadi needs to operate more like a fractional marketing lead across the business.
Client-reported proof

"Since working with her, our web traffic has grown noticeably, and I can say without hesitation that she has been one of the most valuable resources I've brought on."

Kathryn Currey, Founder and CEO of Friday Personal Assistants

Not sure whether retainer support is too much or just enough? Start with the free consultation and ask for the lightest useful scope.

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Pricing questions

Common questions before a paid engagement.

What if my need does not match a line item?

That is normal. The ranges are meant to create transparency, not force your project into a rigid box. Start with the free consultation and Cadi will recommend the closest useful scope.

Can we start smaller before choosing a retainer?

Yes. Many relationships begin with a starter package, audit, strategy session, or small project before moving into recurring support.

How is a retainer scoped?

Retainers are scoped around the level of strategic involvement, meeting rhythm, types of deliverables, turnaround needs, and whether Cadi is advising, creating, coordinating, or acting as a fractional marketing partner.

A few notes

The right scope should feel useful, not oversized.

  • Flat-rate pricing is provided whenever possible.
  • Rush timelines, travel, live event support, or highly customized projects may affect pricing.
  • Smaller businesses, nonprofits, and startups are encouraged to reach out even if budgets are limited. Flexible options may be available depending on project scope.
  • Custom proposals are available for larger or ongoing engagements.

Free first conversation

Not sure which range fits?

The first consultation is always free. Send a short note about what you are trying to improve, and I will recommend the clearest next step and the simplest scope that can move the work forward.

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