Establish the foundation.
Define the audience, offer, brand position, and business goals that guide every marketing decision.
You're great at what you do. Your marketing should make that obvious.
I'm Cadi, a marketing strategist who helps small service businesses turn a clear message into a funnel that brings in qualified leads. One strategist, no agency bloat, no jargon.
Free first conversation
A clear funnel plan, not a sales pitch
No agency bloat
Nashville event
Grow: A Go-Getters Morning
A free August 22 networking morning in the Backyard at Wanna Spoon for Nashville solopreneurs and entrepreneurs. Organized conversation, coffee, and a make-and-take bouquet bar, capped at 25 seats.
Virtual focus group · August 19
Brides and mothers of the bride: share your perspective.
Join a 45-minute online conversation to help shape better wedding-planning resources. Only 10 participant spots are available, and everyone who attends will receive a $30 thank-you plus a free wedding-planning checklist.
Brand foundation
Clarify who you serve, what you offer, and why the right customer should choose you.
Connected funnel
Link your message, content, lead capture, and follow-up into a path customers can follow.
Practical growth
Build the right marketing foundation before spending more time or money on disconnected tactics.
Client results
Client-reported proof: web traffic grew noticeably after the marketing work became more focused.
Trusted marketing support for growing small businesses.
“Cadi has been an incredible addition to our team and truly a game-changer for Friday Personal Assistants. As a small business owner, I simply don't have the bandwidth to stay current on the ever-evolving marketing landscape, and Cadi brings deep, up-to-date marketing knowledge that fills that gap seamlessly. Since working with her, our web traffic has grown noticeably, and I can say without hesitation that she has been one of the most valuable resources I've brought on.”
Kathryn Currey
Founder and CEO, Friday Personal Assistants
SEO and local growth
Client-reported proof: increased website traffic and patient visits in a relatively short amount of time.
Clear SEO support that turns online presence into patient visits.
“I don't often recommend marketing professionals because, honestly, it's hard to find someone who actually delivers on what they promise. Working with Cadi has been a completely different experience. She has been handling my SEO, and in a relatively short amount of time, I've already seen an increase in website traffic and patient visits. More importantly, she doesn't overcomplicate the process or overwhelm me with marketing jargon. She explains things clearly, keeps me updated, and simply gets things done.”
“She's also incredibly affordable, especially for the value she provides. As a small business owner, that's something I truly appreciate. What stands out the most is that she's true to her word. If she says she's going to do something, she does it. That level of reliability is rare in the marketing world.”
Dr. Alexandria Phillips PT, DPT, MDNC
Amplify Health & Performance
Website strategy
Client-reported proof: a new website that earns compliments and represents the practice with confidence.
Professional, authentic marketing for a private practice.
“Working with Cadi was one of the best decisions I made while building my private practice. She took the vision I had for my website and transformed it into something that feels professional, authentic, and uniquely reflective of who I am as a therapist. As someone with no background in web design or marketing, I appreciated how she guided me through the process with creativity, expertise, and patience. I’ve received so many compliments on my website, and I feel confident that it represents both me and my practice well. I couldn’t recommend Cadi more highly.”
Emily LaRose
Emily LaRose Therapy
Fast next step
Want a simple place to start?
Send your email and choose the pressure point. Cadi will help identify the next useful move.
Book your free first conversation
One clear form, one practical recommendation, and no pressure.
Establish the full path to a lead
Your marketing should work as one connected system.
Many small businesses have pieces of a funnel, such as a logo, website, social media, or email list, but those pieces do not consistently move people toward an inquiry. Kadlecek Consulting helps establish the strategy underneath them.
Together, we clarify the brand and offer, shape the message, choose the right assets and channels, and create a practical journey from first impression to qualified lead.
Book your free first conversationBuild the funnel.
Connect your message, website, content, lead capture, and follow-up around one clear customer journey.
Improve what converts.
Measure the signals, strengthen weak points, and focus your effort on marketing that creates qualified inquiries.
Three clear ways to start
Choose one focused problem. Leave with something useful.
Each flat-rate package includes a one-hour strategy session, a focused review, and a practical deliverable you can use right away.
Message Mini-Makeover
For a homepage, service, or offer that is harder to explain than it should be.
- One-hour strategy session
- Review of one page or offer
- Before-and-after recommendations
Content Compass Session
For a business that needs useful content direction, not another vague calendar.
- One-hour strategy session
- Content or LinkedIn review
- Priority map and five topics
Lead Path Tune-Up
For a business getting attention or traffic without enough qualified inquiries.
- One-hour strategy session
- Review of one conversion path
- Prioritized action list
The MESSAGE Method
A proprietary framework for building a marketing funnel that makes sense.
The MESSAGE Method turns scattered marketing into a connected system. It clarifies who you serve, what your brand stands for, what story earns attention, which assets guide the customer, and how to evaluate the path from interest to inquiry.
How the framework builds and audits your funnel:
Market fit, offer clarity, story strength, differentiation, activated assets, conversion path, and resonance signals.
Services
Establish the next part of your marketing funnel.
Choose focused support for your brand foundation, message, lead path, content system, or ongoing marketing direction.
How we are different
One strategist connecting brand, business, and the full marketing funnel.
You work directly with Cadi to establish the strategy and customer path before investing in more disconnected content, campaigns, or tools.
Foundation before tactics.
The work starts with your audience, offer, brand, proof, and conversion path before choosing channels or campaigns.
A repeatable method.
The MESSAGE Method provides a clear structure for diagnosing gaps and building the next useful part of your funnel.
Direct access to Cadi.
You work directly with Cadi as a brand, business, and marketing funnel strategist from diagnosis through implementation.
A path that produces leads.
The goal is a clearer brand and a working customer journey that moves the right people from attention to inquiry.
Start where you are
Three low-pressure ways to get clarity before committing to more marketing.
If you are not sure whether you need strategy, messaging, content, SEO, or ongoing support, start with the option that matches your level of urgency.
Take the mini consult quiz.
Answer a few quick questions and get a practical recommendation for where your marketing needs attention first.
Start the quizScore the message yourself.
Use The MESSAGE Method Scorecard to see where your offer, proof, content, and conversion path are drifting.
Get the scorecardStart with a focused package.
Use a starter engagement when you want one strategy session plus a concrete deliverable you can use right away.
View current pricingFree download
Get the MESSAGE Method Scorecard.
Use the same lens to quickly score your message, see where marketing is drifting, and identify the first area to improve. In 10 minutes, you will know which part of your message, offer, or lead path needs attention first.
- One-page scorecard across all seven MESSAGE areas
- Simple 0-2 scoring for fast self-assessment
- Clear priority prompt for your next marketing improvement
Use the dedicated audit page to get the scorecard without repeating the homepage contact questions.
Get the MESSAGE Audit
Written and reviewed by Cadi Kadlecek, Marketing Strategy & Communications Consultant.
Free first conversation
Book your free first conversation.
Share where your marketing feels disconnected. You will receive a concise recommendation for the next part of your brand, message, or funnel to establish.
Cadi brings experience across integrated marketing strategy, demand generation, content programs, CRM, campaign analytics, stakeholder communication, website transformation, and executive thought leadership.
What happens next:
Cadi reviews your note, looks for the clearest opportunity, and responds with a practical recommendation. If there is not a fit, you will still leave with direction.
1
A clear first read
What appears to be blocking clarity, consistency, or qualified inquiries.
2
A recommended next step
The lightest useful way to move forward, whether that is a resource, sprint, project, or retainer.
- Clarify your brand, audience, offer, and message
- Connect your website, content, lead capture, and follow-up
- Improve the path from first impression to qualified inquiry
Founder profile
Meet Cadi Kadlecek
I’m Cadi, the strategist you work with from the first conversation through the final recommendation. I help small business owners turn expertise that feels complicated into marketing customers can quickly understand and trust.
My background spans marketing leadership, demand generation, websites, lifecycle campaigns, CRM and analytics, executive thought leadership, and communication coaching. That mix lets me connect the human side of a clear message with the practical systems required to generate leads without handing your work through layers of an agency.
View Cadi’s experience on LinkedIn
Read my story and see who I work best with
Why clients trust the work Strategy, execution, and communication depth.
Cadi has led integrated marketing strategy, demand generation, content programs, CRM and automation work, campaign analytics, and stakeholder communication across SaaS, AI, data, education, and mission-driven environments.
What shapes the perspective A rare mix of marketer, coach, and builder.
Before leading marketing programs, Cadi coached communication and public speaking, co-founded a speaking education business, built curricula, and helped people translate expertise into confidence.
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